A public affairs consultancy is trying to boost the profile of childhood obesity issues with the launch of a new all-party parliamentary group devoted to the subject.

Royal Public Affairs, which has worked with a number of parliamentary groups in the past, aims to appoint officers for the group within three to four weeks, and to officially launch before the end of the year.

Associate director Helen Clark, a former MP, has been approaching retailers, manufacturers and industry associations, as well as academics and nutritionists, and claimed there had been a good level of interest to date. However, she declined to say who had agreed to join.

There is already a parliamentary group on obesity, but Clark said childhood obesity was driven by different factors. The group would focus on home economics classes and exercise in schools, as well as labelling and advertising on products targeted at children, she added.