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Spar is launching its first ever wine festival in a bid to encourage drinkers to trade up to more premium labels. The Spar Wine Festival, will run between 22 April and 2 June, with all Spar stores offering 25% off a selection of wines...
Maxxium aims to bring premium cognac brand Courvoisier to the masses with Le Nez du Courvoisier, a series of tasting masterclasses that are aimed at the trade and consumers at events such as Taste of Edinburgh.
The move, part of a 12m...
Diageo is relaunching its premium Bell s whisky, Bell s Special Reserve, in a bid to encourage drinkers of blended Scotch to trade up.
The blended Scotch category is perceived as cheaper and more old-fashioned than the booming malt whisky...
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