UK consumers are buying more wine from Chile than Spain, according to figures from Nielsen.
The data shows that Chile, in sixth position in the country charts, has overtaken Spain with 6.9% volume share of the off-trade wine market.
Spain has slipped from 7.2% volume share last year to 6.8% this year [MAT year to week ending 17 June 2007].
"Chile is making sustained progress across the board and this is testimony to the hard work being done by the wineries. It also highlights the growing awareness of Chile's naturally diverse styles of wines," said Wines of Chile UK director, Michael Cox.
And its not just price that's responsible. "Chile has managed to grow 26% in the premium £5 to £10 sector," Cox added.
The figures also show a volume increase from 21.4% to 22.5% by Australia in first place, which should please the drought-hit Australian industry. France remained static in second position.