Kerryfresh has teamed up exclusively with butcher Alf Turner to add two pastries to its chilled delivery service portfolio.
Dragon’s Premium Chilli Sausage Roll and Dragon’s Premium Chilli Pork Pie are available to order from the Fresh to Store van fleet, with the launch supported by a Twitter competition via the @Alf_Turner and @FreshKerry accounts, urging retailers to take pictures of their Alf Turner range and PoS in-store for the chance to win free stock.
Established in 1956 in Aldershot, the Alf Turner brand is best known nationwide for securing investment on Dragons’ Den in 2012.
“Launching our new products with Fresh to Store is another exciting chapter in the development of our brand,” said MD Paul Turner. “We are truly excited to be working with Fresh to Store and feel this is the perfect route to market for our range of products.”
Sharon Dougherty, trading controller at Fresh to Store, added: “We are delighted to be the only chilled delivery service offering Alf Turner’s premium products to convenience retailers.
“The family-run butcher has a proven record and reputation for developing award-winning meat products, and we are confident the two new additions to our portfolio will be a popular on-the-go option for retailers and consumers alike.”