Kitchen Range Foods is pushing its Cadbury-branded donuts further into the impulse arena with the launch of individually wrapped singles.

A ring donut in Cadbury milk chocolate, sprinkled with chocolate pieces in a flow-wrapped pack, follows the launch of a twin-pack earlier this year. Marketing manager Matt Godbold said it would help push the product into new channels as a convenient and indulgent snack.

The company brought the donut category to the fore three years ago, when it launched mini dipping donuts under the Cadbury brand. It is running an on-pack offer for £10 off a family ticket to Cadbury World.