Heinz is to extend its Go Ahead! low cal frozen desserts portfolio with Go Ahead! Chocolate Slices. The latest addition to the £100m McVitie's Go Ahead! brand is aimed at consumers who currently buy in the small cakes sector. The new product can be eaten after ten minutes of defrosting and will be available from this week (rsp £1.39 for a box of five). Marketing support includes consumer promotions and advertorials, coupons and sampling activities. The better for you' frozen desserts sector has a 4% value share of the total frozen desserts market [IRI]. {{P&P }}