Guinness is scrapping its ‘Out of Darkness’ strapline and returning to ‘Good Things Come to Those Who Wait’ in an ad set in Iceland, running from October 3 to Christmas, part of a £5m festive spend.
Diageo hopes the activity will help it to maintain the relatively premium price positioning of Guinness over Christmas.
Baileys has a new ad, breaking next month, set in LA and featuring a new ‘Chilling together with Baileys’ message, which is part of a £5m Christmas investment.
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