Dr Oetker is launching a range of luxury cake decorations as part of its Christmas baking range. The range was developed in response to the trend for increasingly sophisticated Christmas decorations, said Richard Ilsley, managing director, ambient, Dr Oetker UK.

“Research has shown that consumers want quality, contemporary decorations for their Christmas cakes as well as their trees and homes,” he said.  The company is also launching kid’s activity kits to keep children entertained over the holidays.