Bacardi Brown-Forman hopes its new Jack Daniel's whisky Christmas gift pack will raise the profile of Gentleman Jack and Jack Daniel's Single Barrel.

The two premium Jack Daniel's variants will join the classic Old No.7 whiskey brand in 5cl miniatures this month, packaged in a gift box (rsp: £9.99).

They would be a popular Christmas gift, predicted brand manager Susie Modhawadia. They would also educate drinkers about the "significant taste differences between our Jack Daniel's Family of Brands", she said.

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