Nestlé is hoping to cash in on a 34% sales uplift for its Kit Kat Chunky brand with a new caramel variant.

Kit Kat Chunky Caramel, which will be supported by a £7m media campaign, will replace the now-de-listed peanut variant and will sit alongside the original Chunky.

The campaign, which is part of an overall £24m spend on the Kit Kat brand for 2009, will include TV, outdoor advertisements and sampling. With an rsp of 42p, Kit Kat Chunky Caramel will arrive on shelves on 10 August.

Sales of Kit Kat Chunky rose 34% to £49m in the year to June [IRI].