The founder of the Wokka Fusion vodka-saké mix and the Extreme functional soft drinks range is overseeing the launch of a new cider brand for an established producer.

Tim Day is working on the project as one of his first commissions for his newly founded NPD consultancy, Tim Day Brands, which will specialise in drinks innovation.

“We are working with a couple of clients on projects close to coming to fruition,” said Day. “One of them is in cider - I’d expect we’d be ready to launch the brand later this year.”