Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
The revival of Magners in the UK continued apace over the past three months, with sales of the Irish cider up 10%. Volumes were up 14% over the same period, owner C C Group announced today. And exports of Magners boomed thanks to growth in the US and Australia.
Heineken has been unveiled as the official lager of the 2012 Olympic Games in London. The deal hands Heineken UK exclusive rights to serve its beer and cider brands at all venues for the sporting jamboree, as well as sponsorship rights for Team GB.
Stella Artois is set for a dramatic move into cider, The Grocer can reveal – the first time a leading lager brand has crossed the category divide. Stella Cidre, a 4.5% abv premium cider, will be brewed exclusively for the UK market in Belgium.
Site powered by Webvision Cloud