UK beer volumes fell by 16% in the second quarter of the year at AB InBev, as the Stella Artois brewer struggled to match its performance during last year’s World Cup.
But the company was buoyed by a strong performance for its cider debutant, Stella Cidre, which it said had claimed a 16% share of the premium cider category in its first three months since launch.
Despite volumes falling in key markets including Brazil and the US, overall sales were up 3.7% in the second quarter to $10bn (£6.1bn). Sales for the first half of the year were up 4.6% against the equivalent period last year.
Price hikes meant the brewer improved its underlying profits for the period by 6% to $3.7bn.
AB InBev’s MacFarlane moves to Eastern Europe (16 July 2011)
Britain's 100 Biggest Alcohol Brands 2011: Stella to Carlsberg (16 July 2011)
Stella Cidre ‘running out of apples’ as sales soar (27 June 2011)