The producer of premium gin Bombay Sapphire has launched the first UK cinema advertising campaign for the brand, screening in arthouse cinemas nationwide.

In the ad an elephant is seen navigating its way across a sea of martini cocktails in search of the perfect dry martini. It comes across a cocktail glass created by designer Karim Rashid, inspired by Bombay Sapphire.

Marketing manager Sophie Bowers said: "This new campaign is striking and communicates the crisp, refined and delicately balanced nature of Bombay Sapphire."

The campaign will run alongside releases including The Devil Wears Prada and Marie Antoinette.