Danish Bacon has renewed its sponsorship of radio station Classic Gold’s Tastier Breakfast Show for a further six months. The move takes the total term of the deal to three years.
The show, which is fronted by Tony Blackburn and Laura Pittson, goes out nationally Monday to Friday from 6-9am.
Brian McCarthy, advertising and promotions manager for the Danish Bacon and Meat Council, said: “The sponsorship of the Tastier Breakfast Show is a strategic positioning of the Danish brand in a market where own-label products dominate, and where bacon as a category is an impulse purchase for many consumers.”