BRL Hardy is targeting an upmarket cultured audience in its summer sampling campaign. More than 37,000 people attending the 2000 Performing Arts Outdoor Concert Series at historic venues across the UK will get to taste Hardys varietal wines, Hardys Stamp of Australia, Banrock Station, Nobilo from New Zealand, Sicilian D'istinto and La Baume from France. BRL Hardy marketing manager Bryonie Grieveson said sampling with this audience " is very likely to convert trial into sales". {{DRINKS }}

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