The sleeker bottles are designed to have a less cluttered look and feature a larger logo and a band to flag up the flavour variants. Sales of the brand's cordial range hit £11.6m, up 14% y-o-y thanks to increased distribution and growth in markets including Canada and Australia. Its sparkling pressé range rose almost 30% in value to £4.8m [Nielsen MAT 30 April 2011].
But the brand hasn't had things all its own way, and earlier this year scrapped its triple-strength squeezy bottles after struggling to make sufficient margins. "Rate of sale was OK but we couldn't deliver it at a price that would work for ourselves and retail partners," said MD Simon Speers.
The company plans to shift its 330ml still drinks to a conical PET bottle in autumn, to match its cordial bottles.