Tuesday 29 September at 5pm
Two of the best known brands in lager could soon join forces if Carlsberg’s bid to buy Holsten succeeds.The £740m deal would give Carlsberg control of Holsten as well as a clutch of speciality German beer brands. The Danish brewer said that if...
Challenging negative stereotypes is the theme of a marketing campaign for Holsten Pils. The lager brand will be urging consumers to look beyond their initial assumptions as it moves to communicate that it is the beer's quality not its image ...
Rosie Davenport Holsten has become the second high profile brand to exit the ready-to-drink market by calling time on Fusion, its flavoured lager spin-off. The brewer said it could not match the marketing investments put behind rival brands...
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