Sex appeal is the theme of a new £7m TV and cinema campaign for Lynx, starring Hollywood celebrity Ben Affleck.
The ads back the launch of Lynx Click fragrance, and show Affleck flirting with women and keeping a tally on a handheld clicker of those interested in taking things further.
He is impressed with his total at the end of the day, but is then shown up by a lift attendant who has a higher score - all thanks to wearing Lynx Click.
Lynx Click is available in a bodyspray (rsp: £2.69), shower gel (rsp: £2.19), anti-perspirant aerosol (rsp: £2.49), anti-perspirant stick (rsp: £2.29) and roll-on (rsp: £1.99).