Powder's share slips The UK spends almost £2m a day on washing detergent ­ part of a clothes care market that totals £1.1bn annually, according to the UK Clothes Care market report from Lever Fabergé, which owns the Persil and Comfort brands. The report says that although washing powder accounts for the bulk of the market, other sectors are catching up. Powder's share slipped 28% between 1998 and 2000. Washing tablets, in particular, have grown by a third since 1999 and now take a 25% share. Newly-launched capsules look set to make inroads into the liquid detergent markets next year. Up to 40% of people never use dry cleaners so there is also increasing demand for products which care for clothes outside the washing machine. Fabric refreshers and the home dry cleaning products launched in 2000 are leading the way. Only 8% of people are able to identify laundry symbols correctly, however. Convenience is the driving factor throughout, with consumers continuing to switch to added value products. Nevertheless, the market value has declined 8% because of inter-brand price battles. {{NEWS }}

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