Italian coffee specialist Lavazza is launching a premium roast and ground coffee product to appeal to discerning consumers.
Lavazza Club is an Arabica blend, packaged in a sleek black tin designed to keep the coffee fresh. Club, which is rolling out now, will have an rsp of £3.49 for a 250g tin.
Sales and marketing director David Rogers said: “The growth of café culture has fuelled demand for a more sophisticated product in cafés and coffee bars and, ultimately, consumers are trying to recreate this experience in their own homes.
“Lavazza Club answers this increased demand.”