The Co-op has extended its Elmwood higher-welfare line beyond poultry for the first time, launching an Elmwood-branded range of fresh pork products and sausages.

Co-op Food commercial director Sean Toal said the Co-op was not charging a premium for Elmwood lines, making them ideal for those "concerned about animal welfare, but who don't want to pay more."

The Elmwood standard guarantees reduced transport time, natural light, straw bedding, environmental enrichments and a healthier diet for the pigs.