The Co-operative Group is ditching its Healthier Choice and Naturally Healthy lines for a new range called Good Life.
The range, which hits Co-op stores next month, includes nearly 80 lines, encompassing ready meals, prepared fruit, food to go and sandwiches.
Products include Singapore Noodles, Jamaican Jerk chicken & Rice, Fruit Platter and Tomato and Three Bean Soup.
“Healthy eating habits have changed - our shoppers don’t want diet products that they feel are inferior or second best, they want a more rounded, well balanced and healthier lifestyle all year round,” said Co-op Group head of product development Kate Jones.
“The new Good Life range reflects this ethos - the products are good for you, and the messages on pack make it easy for shoppers to see if a product is one of their five-a-day, high in fibre or low in fat.”