The retailer said the move to 100% rPET plastic bottles, along with its own-label 330ml sports cap juice drinks, will reduce CO2 emissions by 1,212 tonnes and save 808 tonnes of new plastic being made per year.
“Our members and customers have told us they want to see action on packaging,” said commercial packaging manager Iain Ferguson. “So we are delighted to be the first major retailer to roll out these bottles.”
Charlotte Henderson, retail programme manager at the government-funded Waste and Resources Action Programme (Wrap), welcomed the move. “It is good to see the use of recycled content being introduced across an entire category,” she said. “We know that for each tonne of rPET used instead of virgin PET, 1.5 tonnes of CO2 is saved.”