Cobra beer is to launch a raft of promotional activities across retail this spring.

For the multiple grocers there's a tie-up with airline BMI and the Rough Guide for a new on-pack promotion, which will launch this week.

C&Cs will get a new price-marked 500ml can in the next two months and there will be an on-pack cricket promotion later in the year.

The BMI/Rough Guide partnership offers the chance to win flights with BMI and copies of The Rough Guide to the World's Best Festivals. There will also be chance to win cases of Cobra.

The promotion will feature on all four-packs of Cobra lines.