Cobra Beer has enticed yet another manager from Beam Global Spirits & Wine, appointing Tony Cleeve as channel controller for grocery and convenience.

Cleeve was previously grocery controller at Beam and has also worked at the New Covent Garden Food Company and McCormick UK. His move follows Cobra's appointments of former Beam sales director for the UK & Ireland Nick Paget to the role of commercial director last August and former Beam marketing director Adrian McKeon to the role of chief executive last June.

"I am excited to be joining Cobra as the brand is on the way up and I'm really looking forward to playing my part in bringing even more success in the future," said Cleeve.

He will start in the new role on Tuesday and will head a team of three business managers.

Cleeve replaces Michael Hutchins who has left to join drinks company Monster Energy after two years at Cobra.