Cobra Beer, which was put up for sale last month with a price tag of £200m, is mulling splitting its UK and Indian businesses to force a sale.
The company will distribute information memoranda to trade and financial buyers to let them know they can either bid for the full business or its UK and Indian arms separately, according to the Financial Times.
“We are proactively now approaching all the major drinks companies in the world,” owner Lord Bilimoria told the paper.
Brewing giants Anheuser Busch-InBev, SABMiller and Indian beer manufacturer UB Group have already been linked with moves for Cobra.
Analysts also believe private equity groups are likely to show an interest.