Coca-Cola is to create a unified look for the packaging of its global juice brands.
The world’s largest soft drink company has created a single design for its 100 juice brands, which are sold in more than 145 countries. All will eventually be given the black labels associated with Minute Maid, the group’s leading US juice brand, but they will keep their individual names.
“We are bringing them under a new roof, with a common look and feel,” said Coca-Cola juice chief Guy Wollaert. “That allows us to leverage our scale.”
Sales of juice and other non-carbonated drinks account for around half of Coca-Cola’s total sales.