Coca-Cola is celebrating its 125th anniversary with a new retro-based campaign and limited-edition commemorative packs.

The push, which includes TV, press and outdoor activity, focuses on the brand's vintage 'Real Thing' theme. The packs offer the chance to collect a series of eight limited-edition fridge magnets and are available until the end of May across a range of Coca-Cola formats.

Sales of the drink which was launched in the US in 1886 but went on sale in the UK in 1900 have increased by 8.3% in value over the past year [Nielsen 52w/e 26 December 2010].