Fair Trade pioneer Traidcraft is extending its beverage range in time for World Fair Trade Day on May 14.
The latest addition is medium-roasted instant coffee granules, available in 100g jars (rsp: £1.89), 500g tubs (£9.25) and single-serve sachets.
The beans are sourced from two co-operative farms in Tanzania, and the coffee is processed and packed in India. In the longer term, Traidcraft is keen to use Indian coffee beans as part of the blend.
World Fair Trade Day is endorsed by the International Fair Trade Association and will include events, seminars and fashion shows in the UK.
This year's theme is ‘Fair Trade is Peace’, with a call to consumers to help alleviate poverty and protect the environment through buying fair trade.