own label 2015, coffee, asda ethiopian


Asda Extra Special Ethiopian Roast and Ground Coffee

Taylors of Harrogate

Consumers thought this coffee was an interesting, unusual idea that they might buy to impress guests. At £2.98 for 227g, 56% called it ideal for entertaining. Testers liked the “well rounded flavour” and subtle notes of apricot and mocha.

Silver winner:

The Co-operative Truly Irresistible Guatemalan Roast & Ground Coffee