Premium US spirit brand Alizé is about to launch its fifth cognac-based spirit into the UK market.
The 70cl Alizé Rose (rsp: £14.99), distributed by J Wray & Nephew UK, will appear on shelves this month. A blend of French vodka, VS Cognac, passion fruit, strawberry and rose petals, it can be served chilled over ice, with a mixer or as a cocktail ingredient.
Alizé was created by the Lafragette family in France when a member of a wine-making family married into a jam-making family and learned to combine the skills to create an aged VS French Cognac. Brand manager Jacklyn Frahill said: “It has been developed to complement the other four Alizé brands.”