Coca-Cola shocked industry observers with its last minute decision to pull out of the running for cereal and Gatorade sports drink firm Quaker Oats, just hours after the two parties were reportedly close to clinching a deal. Gatorade has an 83% share of the US sports drink retail market, and analysts had widely predicted Coke to snap it up to prevent arch rival PepsiCo from getting its hands on the drink, which accounts for 40% of Quaker's profits. French giant Danone has now entered the fray by expressing a "possible interest" in Quaker following Coke's unexpected exit from the bid table. {{NEWS }}