Coca-Cola is hoping to hit the right note with music lovers with a promotion offering tickets to gigs. The activity, which is part of a link between the brand and the music paper New Musical Express, coincides with rival Pepsi's tie-up with clubbing brand Cream. Running across 500ml PET bottles, Coke's instant win mechanic aims to tempt 16 to 24-year-olds with the chance to win 100 VIP tickets to the year's highest profile concerts, as well as 12,000 tickets to big stars' gigs at small venues. Every promotional label is also worth a £2.50 discount off CD albums featured on Coke's web site. Backing comes from advertisements on radio and in NME and other titles. {{P&P }}