Newsagents Radio received a major boost this week after striking an ad deal with Coca-Cola. Coke's World Cup promotions will be aired on the station throughout June, reaching an estimated 7.5 million consumers, said Newsagents Radio creator Storm Digital. Coke will monitor the percentage sales uplift of its products at stores signed up to the station. Storm marketing manager James McDonald said the company was on target to complete 2,500 installations by the end of the month:"We are in dialogue with a growing number of major clients and their agencies with a view to arranging exclusive airtime packages tailored to deliver maximum uplift in sales of their brand." {{NEWS }}