Coca-Cola Enterprises is reintroducing festive packaging across its Coke, Diet Coke and Coke Zero brands and launching a TV campaign to reinforce its long-standing link with Christmas.

Packs will carry images of baubles and gift wrapping and one of a girl offering Santa a bottle of Coke, while adverts will focus on forging close links between Santa and the brand.

Head of carbonates Anita Huntley said:"Christmas has always had a special significance for Coca-Cola and we anticipate particularly good sales for colas this Christmas."