Coca-Cola is said to be putting together a new advertising campaign Stateside for its flagship brand, which could also be adapted for international markets.

The word “real” is expected to be used as a tagline in the new ads, a word that has been used repeatedly in Coke’s campaigns, according to the Wall Street Journal.

Coke has approved at least three television commercials and intends to use celebrities to endorse its soft drink but they will not appear in all of the commercials, the WSJ said.