Coca-Cola said sales of its Minute Maid lemonade were “approaching the same scale as Vanilla Coke” and the company was to introduce its first TV ads for the non-carbonated beverage Stateside.

Coke’s president of retail sales in North America, Donald Knauss said empty bottles of the lemonade had been spotted in garbage cans along city streets.

Knauss told investors at the Goldman Sachs Global Consumers Products Conference in New York that this was a sure sign the lemonade had matured into a “walk up and down the street brand”.

He added that Minute Maid's popularity had been achieved without significant marketing support for the brand in the past and with a lower rate of household trial than for Vanilla Coke.