Coke with Raspberry was launched in NZ last month, which is traditionally seen as an ideal test market for the UK.
It comes after a spate of innovation by the company in flavoured colas, which will this summer include the launch of a limited edition Coca-Cola with Lemon, which may become a permanent fixture if successful.
The launch follows success
with variants such as Vanilla Coke (2003), Diet Coke with Lemon (2002) and Diet Coke with Lime (2005).
Julia Goldin, marketing director for Coca-Cola GB, said: “Consumers are increasingly adventurous and we are keen to continue to innovate to meet changing demands and tastes.”
Flavoured colas have become the latest weapon for the soft drink giants to fight the decline in colas. The cola market performed poorly last year, dropping 3.7% in value [TNS 52 w/e January 30, 2005].
In the US, Pepsi has developed Pepsi Max Lime Bite and Pepsi Max Cool Lemon. This year it put Max Twist on the UK market.