Bacardi Brown-Forman is extending Southern Comfort's premix offering with a new cola variant.

Southern Comfort & Cola joins the spirit's Lemonade & Lime premix later this month (rsp: £1.99 per 330ml can). It is aimed at the brand's core male audience and would build on the success of the "very lucrative" Lemonade & Lime, the company said.

Since launching in May 2009, Southern Comfort Lemonade & Lime has become the ninth-biggest premix brand in volume and eighth-biggest in ­value [Nielsen].