Cold-pressed Raw Fruity juices go into Waitrose stores

The drinks will go into 125 Waitroses from next week

Cold-pressed juice brand Raw Fruity has won its first supermarket listing.

Waitrose will be stocking two variants - orange & strawberry, and raspberry, apple & pear - in 125 branches from next week (rsp: £2.29/250ml).

They were made using HPP cold-press process rather than high-temperature pasteurising, said Geeta Sidhu Robb, founder of Raw Fruity producer Nosh Detox. “Our ingredients stay in their pure, nutritious, raw state,” she added.