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Colgate has extended its Total toothpaste brand with a product designed to protect tooth enamel. Colgate Total Advanced Enamel Protection (rsp: 2.29), rolling out to retailers now, is designed to strengthen enamel while fighting bacteria for 12 hours.
Colgate-Palmolive has announced plans to de-list from the London Stock Exchange. The soap and toothpaste maker is currently listed in New York as well as London.
ASA bites Colgate
The ASA has upheld a complaint about an advert for Colgate toothpaste. The ASA said the claim 'more than 80% of dentists recommend Colgate' misleadingly implied professional endorsement. Latest...
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