Colgate is investing £1m in an initiative to raise awareness of dental health care and hygiene. The company's Oral Health Month will run throughout September backed by TV advertising and competitions in women's magazines and the national press. Meanwhile, a Healthy Teeth for Life' roadshow ­ run with the British Dental Association ­ will visit shopping centres offering expert advice. Roadshow activities will include interactive educational displays, as well as unusual facts about teeth. Visitors will receive free samples of Colgate products, a top tips' leaflet, money-off coupons, and also the chance to get a free dental check-up. Sainsbury, the campaign's retail partner, will also stage instore events. {{P&P }}