Norman Collett is planning a PR push to raise awareness of the new Discovery apple season.

The first Discovery will go into a single Kentish Tesco store this week, with locally branded fruit rolled out across the county on 27 July and national distribution from 9 August.

The Support British Farming car will be on hand at the Kent launch, backed by sampling activity and Collett growers talking about the variety's seasonal appeal.

Discovery is a popular early season variety and boasts a long shelf life.