Mustard giant Colman’s is to make its debut on the sausage fixture following a tie-up with producer Manor Born.
The two companies have joined forces to launch a Colman’s-branded sausage into Morrisons nationwide.
The Colman’s Mustard Pork
Sausages, co-branded with Manor Born’s Debbie and Andrew’s brand and priced at £1.79 for six, are produced from prime pork shoulder and contain around 8% mustard.
“We didn’t want to make them too hot and put people off,” said Charlotte Maxwell, national account manager with Manor Born. “Currently, there isn’t a branded sausage like this in the market.”
She said the concept was also designed to help boost the Colman’s brand and bring new consumers into the mustard sector, adding that Manor Born hoped to gain further listings.