Unilever is adding six new flavours to its Colman’s Dry Sauce meal and casserole aids and ringing the changes with a new ‘winter warmers’ support package.
Packs also sport a new look as a range of Great British-style flavours joins the line-up, including Rich Sausage & Onion, Somerset Pork, Spicy Chicken, Cottage Pie and two new beef varieties - Beef & Red Wine and Beef & Ale. Trial of Colman’s Bread Sauce is also encouraged with a 33% extra-free pack.
Category manager Julie Gilroy said: “Our packaging encourages improved visibility.”