Comment & opinion – Page 11
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Comment and Opinion
Is the energy drinks ban battle set to see a winner?
The energy drinks ban always appeared to be overdue, but at least previously there were genuine grounds to dispute the evidence behind it
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Comment and Opinion
We must think long term to avoid a race to the bottom
Asda price matching the discounters signals a new phase, says Patrick Finlay, MD at The Category Management Company
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Comment and Opinion
Green energy can save retailers money – if they do it right
Most retailers have now tackled what might be considered ‘low-hanging fruit’ in green energy, says Megan Paul, partner, commercial team, Charles Russell Speechlys
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Comment and Opinion
When it comes to retail media, which fmcg brand advertiser are you?
More money is being invested in retail media – and for good reason, says Katie Streeter-Hurle, head of strategy, SMG
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Comment and Opinion
Is Asda’s four-day work week enough to retain store managers?
Asda has a management problem. But is the solution to cut its store managers’ working week down to four days?
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Comment and Opinion
Tesco’s double Clubcard points speaks volumes about where the market is up to
Who hit the Christmas jackpot? The short answer is the discounters, and in particular, Lidl
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Comment and Opinion
Cadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
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Comment and Opinion
After Pringles and Flora, is 2024 the year of the paper packaging?
While the improvements are overdue, their impact will be massive
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Comment and Opinion
You Are What You Eat: Netflix gets twins to explore diet effects
The alike genetics of the twins make them the perfect subjects for dietary experiments
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Comment and Opinion
Why BrewDog’s living wage blunder will only come back to bite it
Bar staff are the beating heart of any hospitality business. BrewDog can do better
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Comment and Opinion
The farming sector is hanging by a thread. Now is the time for change
There needs to be change in all parts of the sector, by farmers and growers as well as by retailers, says Ged Futter, founder of The Retail Mind
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Comment and Opinion
What can we learn from the Post Office scandal?
Rarely has a public policy issue been painted in such vivid colours: the Post Office immoral, almost evil, and the sub-postmasters and sub-postmistresses wronged beyond reason, says Ian Wright, co-chair of the Food & Drink Export Council
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Comment and Opinion
Can Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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Comment and Opinion
Aldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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Comment and Opinion
When ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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Comment and Opinion
Why Tesco’s Unpacked lacks the shareable spark of Spotify Wrapped
Tesco’s shopping Unpacked has landed on the Tesco app, collating users’ loyalty card data from throughout 2023 to break down their individual habits
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Comment and Opinion
Why we must get the right margin on PMPs
The amount of trust embedded within PMPs cannot be overstated, says Unitas Wholesale MD John Kinney
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Comment and Opinion
How slowing inflation will shape growth tactics in 2024
Our expectation is that volume growth will be the primary focus, says Alex Lawrence, senior strategic insight director at Circana
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Comment and Opinion
Grim food sector forecasts persist, despite government’s upbeat promises
The government’s manoeuvres in recent days – when it comes to the food sector at least – show it is now very much in electioneering mode
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Comment and Opinion
Google’s ‘cookiepocalypse’ spells opportunity for supermarket giants
Third-party cookies – sometimes known as tracking cookies or targeting cookies – are a powerful tool for marketeers. Supermarkets will thrive when they’ve gone.