Guinness is returning to its philanthropic roots by funding a new community programme targeting social entrepreneurs.

The Bring It To Life Awards, launched this week, aim to honour Arthur Guinness's commitment to supporting local communities and his 'from one to many' philosophy. The scheme invites residents to devise urban regeneration ideas to improve their local community. Guinness has teamed up with the charity UnLtd and voluntary youth body Rathbone to offer 13 awards of up to £2,200 each and six Development Awards, worth up to £15,000, to get their ventures fully operational.

"The awards aim to have a long-term positive impact on thousands of people in local communities across Britain," said Paul Cornell, marketing manager for Guinness.