James Anstead: "Sainsbury's made an attempt to jazz it up, but it doesn't matter how it looks ­ I'm only interested in the figures. It's rare you'll see anything you don't already know in the commentary."

Kevin Thompson: "It comes across as quite hard working but not particularly imbuing the brand with any excitement. It also uses quite a lot of stock imagery. Sainsbury could have included the bank element more.

{{ANALYSIS }}