As many as 56 towns and cities across the UK are taking part in this year’s ‘Enjoy an Independent Easter’ campaign.

More than 1,100 indie retailers will be holding Easter egg hunts as part of the campaign, which encourages shoppers to visit and buy from their local independent and runs until 14 April.

“It’s simple, effective activities that can really help to start the process of changing consumer habits,” said retail expert Clare Rayner.